Two years ago, you almost never heard the phrase “social media”. This year, it has been appearing in blogs, on YouTube, Twitter, Facebook, Delicious, news websites and a mittful of other sites and services with increasing frequency. The term itself hasn’t been in the popular lexicon for very long at all. A year, perhaps? Even less? But here it is today, and it demands attention.
Let’s make social media part of your marketing toolbox. TMWeb and our Search Engine Optimization partner, Bluestripe.ca can help. Online forums, sites and online communities allow your company to strengthen its fan base by tapping into the positive energy of your pleased customers. Think of Social Media as referrals on steroids.
One of the frightening aspects of this new resource is the possibility that one impossible to please customer might organize a public revolt because of bad service or bad products. Well, we all know that a few disgruntled customers can make life hard even though you provide high quality and superior service in everything you do. Today, this will probably happen on the Internet. Your own large network of pleased customers who are active evangelists about your products is your best defence in a case like that.
Implementing these common sense strategies is not a simple task. At the top of this article, I mentioned “YouTube, Twitter, Facebook, Delicious, news websites…” and left out a lot of other web-based hangouts. Social Media is a VERY large field, and your company doesn’t have the time or the resources to monitor, feed and track it all. TMWeb does! Contact me here.
Terry 416.825.7948
